save da sea

The team at Save da Sea approached me to create images for their new cashew spreads. For this project I worked in tandem with Crew Marketing, who designed the packaging, to be sure that all technical aspects were met.

• The ask: 2 images of new cashew spreads on bagels. 2 images of their existing carrot lox product to replace the cut out in the current packaging.
• The team: Save da Sea's team provided me with the creative brief for the images as well as provided remote creative direction during the shoot. I photographed and styled the food, which took about 2 hours per image because the placement of each ingredient had to be spot on and reflect well on the final packaging.
• Post-production: I handled all the editing and colour correction, and also did extensive retouching on the bagel images to ensure they were perfect yet still felt natural on the product packaging. I had to work with the marketing agency to adjust the images to their specifications.
• The result: Save da Sea launched their 2 new products and the images perfectly complement the packaging design.