violife

The team at Upfield approached me to create social media content to announce the launch of Violife's new plant-based cream cheese block.

• The ask: Create 2 stop-motion videos and one still image for social media.
• The team: The team at Upfield provided me with the product and recipes, but I was responsible for not only photography, but also creative direction, and food styling. I also provided all the props and surfaces.
• Post-production: I handled all the editing and colour correction and retouching, as well as editing the stop-motion videos and formatting for social.
• The result: Violife Canada was able to announce the launch of their new cream cheese block in a fun and unique way with high-performing visuals